Introduction

In recent years, cosmetic surgery has seen sustained growth, both in Spain and worldwide. The aesthetic demands of men and women have evolved, driving new trends in surgical and non-invasive procedures. In this article, we review the most fashionable cosmetic surgeries in Spain during 2023-2024, based on recent statistics and reports from specialized organizations.

From breast augmentation to liposuction, these interventions reflect a growing desire to improve body and facial aesthetics, with procedures ranging from the more traditional to those that combine various techniques to achieve more complete and personalized results.

Trends

In Spain

– Breast augmentation: It is still the most demanded surgery among women in Spain, representing 32.3% of female interventions. It is used to improve the size and shape of the breast, usually with implants.

– Liposuction: It is one of the most popular surgeries for both sexes, with 10% demand among women and 13.5% in men. It is used to remove fat deposits in different parts of the body.

– Blepharoplasty: Eyelid surgery is in great demand, especially by people over 45 years of age and also by men, occupying the first place among male interventions with 19.9%.

– Rhinoplasty: It is the aesthetic surgery to modify the shape of the nose, very common among young people, especially women, with an important presence in the group of 18 to 29 years old.

– Gynecomastia: Among men, breast reduction or gynecomastia is one of the most common procedures, accounting for 19.6% of male operations.

– Abdominoplasty: This procedure to remove excess abdominal skin and fat is increasingly common among people who have lost weight or have gone through pregnancy.

– Breast lift: Also known as mastopexy, this is a popular surgery among women who wish to correct sagging breasts, especially after pregnancy or weight loss.

– Otoplasty: Surgery to correct prominent ears is in great demand among men, accounting for 11.6% of male interventions.

– Facelift: This procedure, especially popular among people over the age of 60, is used to reduce the visible signs of aging in the face.

– Augmentation plus breast lift: This combination of procedures is the third most requested by women in Spain, representing 8.3% of total interventions.

 

These interventions reflect the aesthetic preferences in Spain, where the demand for plastic surgery continues to increase.

In the rest of the world

The most popular cosmetic surgery procedures between 2023 and 2024 reflect a significant increase in both invasive and noninvasive interventions, highlighting the following surgeries:

 

– Liposuction: It is the most common surgical procedure, with more than 2.3 million interventions in 2022. Its popularity continues to increase due to its effectiveness in removing localized fat deposits.

– Breast augmentation: This procedure continues to be one of the most requested, especially among women aged 19 to 34, with a 29% increase in 2022. It involves the use of implants to improve the size and shape of the breasts.

– Abdominoplasty: More and more people are opting for this procedure to remove excess abdominal skin and fat, especially after weight loss or pregnancy.

– Rhinoplasty: Nose surgery remains one of the most popular surgeries, especially in younger patients, in order to improve facial appearance.

– Buttock Lift: This procedure has seen a 56.8% increase in 2022, being particularly popular among those seeking to improve body contouring.

– Eyelid surgery (blepharoplasty): A common option for both men and women to rejuvenate the look and remove excess skin in the eyelids.

– Breast reduction: Increasingly sought after to alleviate physical discomfort from large, heavy breasts, improving the quality of life for many women.

– Breast lift (mastopexy): Popular for reversing sagging breasts caused by aging, weight loss or pregnancy.

– Mommy Makeover: This package combines several procedures (tummy tuck, liposuction and breast augmentation/reduction) to restore a woman’s figure after pregnancy.

– Chin augmentation (genioplasty or mentoplasty): This procedure seeks to harmonize the facial profile, gaining popularity for its ability to improve the appearance of the face without being extremely invasive.

These trends reflect a growing interest in improving body and facial aesthetics, with technological advances making these procedures more accessible and safe.

References

Spanish Society of Plastic, Reconstructive and Aesthetic Surgery (SECPRE)

International Society for Aesthetic Plastic Surgery (ISAPS)

Comparative table

Conclusions

Analysis of the most popular cosmetic surgery procedures in Spain during 2023-2024 reveals several significant trends. First, both men and women are seeking procedures that help them improve their physical appearance and feel better about their body image, reflecting continued growth in demand for these interventions. Among women, breast augmentation remains the most requested procedure, while among men, liposuction and gynecomastia correction are the most in demand.

Worldwide, liposuction remains the most common surgery, which coincides with the trends observed in Spain. However, there is growing interest in procedures that combine several techniques, such as the “Mommy Makeover”, a popular option among women seeking to restore their figure after pregnancy.

In addition, less invasive procedures, such as facelifts and blepharoplasty, continue to gain popularity among older people who wish to rejuvenate their appearance without undergoing more aggressive surgical procedures. Advances in cosmetic surgery technologies have made these procedures safer, more accessible and with more natural results, which reinforces their appeal.

Cosmetic surgery in Spain and around the world continues to evolve towards more personalized and combined procedures, which not only respond to the demand to improve physical appearance, but also to enhance personal confidence and well-being. The increased accessibility and safety of these procedures continues to drive the growth of the industry globally.